stereotypes is a fun little project by Matej and Natalie — all about clothes and, well…stereotypes.
Why stereotypes? Because we love them. We love breaking them, we love embracing them, especially through clothes.

Let’s start with a very specific example: the Umbro Pro Training drill top. A staple on every football pitch in the ‘90s, and arguably the most iconic Umbro piece of all time (sorry Slam Jam, not the masked anorak).

But who said it was only meant for the pitch? Certainly not Liam Gallagher.

Before Oasis’s biggest gig to date — the legendary 1996 show at Manchester City’s Maine Road stadium — Liam Gallagher stumbled across an Umbro drill top in a locker room, nicked it and wore it on stage. And just like that, history was made. It wasn’t just sportswear anymore — it became the most wanted piece of clothing in Britain.

But don’t just take my word for it. Here’s what Kasabian’s guitarist, songwriter, and all-round cool bloke Serge Pizzorno had to say:

“I was 14, 15, and I remember when they did Maine Road he wore an Umbro tracksuit. An Umbro tracksuit on anyone is a sports tracksuit, but he managed to make it look like the most desirable item of clothing. He managed to make it look like Gucci or something, and I bought one and wore it to school.”

And that’s the power of a stereotype flipped on its head. One minute it’s gym gear, the next it’s high fashion — all thanks to a swagger, a stage, and a bit of attitude.

If you wore it, you were either a future Premier League star or a full-on Liam Gallagher wannabe (the haircut, the strut, the round glasses, the sunshiiiiiiine — d’you know what I mean?). It’s a stereotype, sure. And that’s fine by me — I thought I was both. And I proudly embraced the stereotype.

So no, this drill top doesn’t belong solely to footballers anymore. But it doesn’t belong just to the parka monkeys either.

It belongs to everyone.

From an up-and-coming striker named Gary at Leyton Orient, to the biggest rock‘n’roll frontman in the world.

Or a 26-year-old woman from Prague — hi, Natalie — pairing it with a lacy skirt and Our Legacy Camion boots on her way to a book club evening.

That’s the beauty of breaking the stereotype.

And that’s what this space is all about — clothes, stereotypes, and having a bit of fun with both.

So follow us on this journey. Learn something new. Laugh at our expense. Or maybe even buy the clothes we’ve sourced for you.